The idea of the ProBM 2 project comes from the fact that every year, more and more enterprises are established, but less than 40% of them survive the first 5 years. The main problem is that many entrepreneurs-to-be do not value the power of business models and seem not to pay enough attention to this stage of company creation.

European and worldwide markets have been suffering in the recent years from significant and sudden changes due to different processes, for example, globalisation, European integration, ICT development, and global economic crisis. All these elements impose companies to change their business strategies and business models in order to fight against the challenges imposed  the global competition.  This change becomes even more necessary when small and medium enterprises are mentioned, because they are more exposed to the loss of competitiveness coming from market changes. The interactions between companies and other market players are considered as key factors in developing successful businesses (Mele, Russo-Spena & Colurcio, 2010) and in order to highlight these elements, a clear model is crucial to define a correct strategy.

The ProBM 2 project is a continuation of the ProBM project “Understanding and Developing Business Models” (ERASMUS+), in which the partners developed a simple and helpful compendium of business models for the present or future entrepreneurs.

This compendium is then a great base for preparing an educational offer in the form of a training programme (on-line and offline) for adult educators and training providers, which could be used in order to educate entrepreneurs and other adult people interested in gaining or extending knowledge and skills in the area of business models.


The main objective of the ProBM 2 project is to increase skills and knowledge of adult educators and training providers in teaching business models. Acquired knowledge and skills will directly contribute to the design and use a good business model by the beneficiaries (the adults wishing to undertake business activity or already having a business) in practice in their present or future enterprises.



The target group includes adult educators and training providers willing to teach business models as one of the elements of the entrepreneurship, entrepreneurs-to-be, and other adults (as beneficiaries), who wish to extend their knowledge and skills on business models.